CEO Connection Sales & Marketing Alignment Assessment

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As a CEO Connection Member, you receive a sales and marketing alignment assessment with customized strategies to accelerate sales.

Organizations with aligned marketing and sales teams are more efficient at driving sales.

Ensuring efficient and productive alignment across your Sales and Marketing teams is critical to growing your organization.

The CEO Connection Sales & Marketing Alignment Assessment powered by Chief Outsiders:

  • Identifies areas where the team is not aligned to the vision and provides a plan that will achieve significant ROI
  • Refines your ability to track and respond to performance indicators across Sales, Marketing, and Leadership
  • Provides a roadmap to sustainable accelerated sales
Karen Hayward

Karen Hayward is an author, international speaker and a Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Located in the San Francisco Bay Area, Karen matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top line growth. Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROI. INC named her book a Top 10 Must-read business book for 2020.

Deborah Fell

Deborah Fell is Managing Partner at Chief Outsiders, a team of fractional Chief Marketing and Chief Sales Officers helping CEOs improve sales and marketing alignment, effectiveness and efficiencies to accelerate the growth of their companies. During Deborah’s corporate career, she was SVP, Global Marketing for Marriott International, division manager AT&T, global CMO Hästens a Swedish handcrafted bed with global locations & resellers, and In 2015, she joined forces with Chief Outsiders as a part-time fractional CMO serving multiple B2B and B2C companies across the US and in Europe.

Sales & Marketing Alignment Assessment